Miss Toto Rebrand

Miss Toto is a Chicago drag icon. After quickly making a name for herself in Miami, Miss Toto moved to Chicago where her drag aesthetic developed further.

For this project, we wanted to evolve Miss Toto’s brand to encompass the grunge and edginess of her current drag era. The logo was inspired by metal bands, tattoo art and flames.

Animation: Dylan Bragassa
Photoshoot: Dragfiles, Instafilter: Austin Baird