Miss Toto Rebrand

Miss Toto is a Chicago drag icon and a DJ, who quickly made a name for herself in Miami before further evolving brand in Chicago. For this project, we aimed to capture the grunge and edginess of her current era. The logo draws inspiration from metal bands, tattoo art, and flames, reflecting the boldness of her brand.

Animation: Dylan Bragassa
Photoshoot: Dragfiles
Instafilter: Austin Baird