Swipe Night: Killer Weekend is Tinder's Emmy-Nominated interactive series that redefined storytelling for Gen Z. This immersive murder mystery, set at an elegant desert birthday party, took users on a suspenseful journey within the app, where "everyone is a suspect, even you."

Inspired by the desert's vibrant sunsets, the visual language incorporated deep oranges, blues, and purples. Character portraits, reminiscent of aura photography, conveyed the characters' mysterious personalities through the interplay of light and shadows and subtle accent colors.

"Killer Weekend" achieved high engagement, surpassing Season 1 with over 30% higher completion rates. Notably, over half of users who finished Episode 1 returned for the remaining two episodes.