Festival Mode

Festival Mode is a Tinder feature that connects festival-goers before they even step foot on the festival grounds. Users can specify which festivals they plan to attend, enabling the app to prioritize matches with other attendees.

As the world reopened post-pandemic, we aimed to break from the classic Tinder aesthetic with a vibrant design reigniting excitement for in-person events. I developed a visual system incorporating diverse patterns and colors representing music genres and their fan communities. Inspired by festival themes, we created a system incorporating bold graphics, swirling patterns, and simple typography to offset maximalist visuals, creating a globally applicable, unique, scalable, and accessible system within the app that would work globally and in different languages.

Art Direction, Design - Vahagn Azaryan
Design Collaboration: Dan Hyo Kim
Motion Design: Lisa Cai 
Creative Director: Steven Pham

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Compass Fall Summit 19