Tinder U

Tinder U is a version of Tinder, designed specifically for college students. It simplifies connecting with other students on their campus or nearby colleges. Launched in 2018, Tinder U required a refresh to resonate with today's Gen Z audience.

While the original design heavily emphasized traditional college aesthetics, with this update we aimed for a more playful and flirty approach that would appeal to a wider audience beyond the US. The new design maintained brand consistency by utilizing the established pink, black and white color and logo while elevating the overall aesthetic. In 2024 Tinder saw an increase in both subscribers and swipes compared to the previous year.

Design Collaboration: Darcy Nathanson
Copywriter: Kaelyn Lark